“Do you have a website?”
This is one of the most definitive questions in modern commerce. People may ask you in person, or it’ll be on their minds when they find you in Google My Business listings. Either way, it’s one of the first things that a person wants to know about a business. Why? Because they’re faced with more choices than ever when looking for the things they need. When they visit your custom designed and developed website by CAYK, that choice will be a no-brainer.
75% of consumers say they’ll determine the credibility of a business based on the design of its website. This is because a website says a lot about your company, and on multiple levels. In the more obvious sense, it tells visitors what you offer, why you’re different from others who offer the same things, and even the story behind how your business came to be.
It also delivers an unspoken message. If your site is outdated and difficult to navigate, it says that you don’t truly value the quality
of the experience you provide. If it’s not one of the 94% of business websites that are mobile-friendly, it says that you don’t mind missing out on all that precious mobile traffic, which accounts for half of all web traffic worldwide.
Even if these things aren’t true and your principles are all in the right place, your visitors won’t know it if your website doesn’t show it. In less than a second, it defines countless first impressions & will make or break countless conversions & sales. At CAYK, it’s our mission to make sure that your site says all the right things in all the right ways!
Marketing a business is a multi-faceted journey. You need to maximize your visibility in search results and bring it organic traffic, drive paid traffic with sharp PPC campaigns, maintain an engaging social media presence, learn as much as you can about your leads and customers, and work diligently to convert and retain. A comprehensive, holistic marketing plan brings these and other essentials together to ensure the success and growth of your company, but no business can pull any of this off without a strong website.
Your search rank & organic traffic are significantly affected by the on -page SEO efforts that go into your site. Your ads will only drain your budget if they don’t lead to high-converting landing pages. The time & attention it takes to build and engage with your following on social media won’t be well spent unless your posts link to great content on your blog. The level and quality of insight you can gain from examining visitor behaviour should also never be taken for granted. When CAYK designs and develops your business website, it won’t just be a place for product photos. It’ll be a platform, a resource, and a precision tool for empowering your entire marketing plan.
All of those marketing processes are important to business owners like you and marketers like us, but what about your leads and customers? They probably don’t arrive at your site thinking, “I sure hope this business uses the right keywords in their copy!” Instead, they have an experience. The considerations that inform the design and development of a site must be driven towards one goal: to make that experience as high in quality and relevance as possible.
To accomplish this, you need a responsive, mobile-friendly design, swift and seamless navigation, immediate access to customer care tools like live chat, and plenty of useful, engaging information that meets the visitor’s exact needs. And that’s just for starters. The websites we build at CAYK don’t just look great, they’re focused on providing a high-performance user experience that generates
sales and loyalty for your business.
Content is the voice of your website. This is true not only about the articles you post on your blog, but also the various pages of text that tell your story and describe your products or services. Every bit of writing on your site will define how you communicate with your audience. Of course, it’s hardly a secret that keyword research, content length, relevance, and engagement factor are critical to your SEO and brand image. To do its job properly, content needs to be more than just well-written and search-optimized. It needs to be well-formatted, presentable, readable, and easy to navigate. Oh, and duplicate content? Avoid at all costs.
The more extensive a technical audit of your website is, the more your content will benefit. Even the strongest piece of writing can fail to serve its marketing purpose if certain visual or functional issues aren’t identified. We’re committed to keeping the voice of your site strong and clear.
The web design and development specialists at CAYK have built websites for companies of all sizes throughout Western Canada and even the U.S. Whether you’re a small team with a new business or a well-established franchise, we’ll give you nothing less than an expertly crafted site shaped by your goals, guided by our marketing savvy, and built to drive sales. Get in touch to make the online headquarters of your business just as powerful as you need it to be.
Your website is the online headquarters of your company and the centre of your entire digital marketing strategy. That’s a pretty tough job, and your site won’t be up to the task if it’s left to fend for itself. It needs to be maintained, strengthened, and optimized as time goes on. This is why we developed CAYK Care. It’s a range of subscription plans that guarantee your marketing website dependable support and robust maintenance, all tailored to traits of your business.
Every business starts from somewhere, and you don’t need to be a multinational corporation to have a dependable website. If you’re a humble operation with a more simplified set of needs, we have the CAYK Care package for you.
Our Basic Plan will provide all of the key essentials that make a small business marketing website thrive. Getting the most your site requires timely and attentive support, today’s content management tools & plugins need software updates, & routine analytics summaries are essential for optimized marketing performance.
Under the Basic Plan, you’ll have all of this & more. It’s fast and reliable access to the same powerful marketing team behind our other plans, streamlined into a time-efficient & cost-effective package to fit your needs as a blooming local company.
Not all small business owners will find that the bare essentials can meet the needs of their marketing website. For plenty of emerging companies and family operations, a little more is necessary, and our Standard Plan offers exactly that.
This package will give your business all of the support and maintenance services included in our Basic Plan and complement them with a few top-tier extras. It’ll give you more access to our support team, help you improve the security of your site, and more.
Our Standard Plan is just as dependable and budget-optimized as our Basic Plan, while being perfect for those of our small business clients who are looking for added value and power.
Many of our clients are medium-sized enterprises with larger budgets, more sophisticated sites, and a wider set of needs. For a business like this, even greater precision is required to maintain the marketing strength of their website. This is where our Upgraded Plan comes in.
For this, we’ve bundled up everything in our Standard and Upgraded plans and taken it to a higher level. You’ll have even more access to our support team, additional analytics and site monitoring, tracking of incoming calls from leads, and other high-quality services.
With enhanced marketing strength in a compact package, it’s a website support and maintenance plan that no medium-sized business should go without.
For a bigger company, the stakes are higher. A complex, high-performance marketing website needs to be working like clockwork. When the needs of your company dictate a truly top-tier maintenance and support package, our Premium Plan will never disappoint.
As you may have guessed, this includes everything in our Basic, Standard, and Upgraded plans. On top of this, it guarantees maximum priority access to our support team and offers an impressive range of web security fortification services for your site and its data.
This is CAYK Care at its most robust and luxurious, yet it’s designed to give your marketing website the utmost power at the best possible value. It perfectly complements the growth and success of your formidable business.
|Monthly CAYK CARE Report
|Client Request Time For Design,
Maintenance, support, and upkeep
|1 Hour||2 Hours||3 Hours||4 Hours|
|Uptime Monitor||5 Minutes||15 Minutes||15 Minutes||15 Minutes||1 Minute|
|High Priority Support (1 Business Day
|Monthly software updates (WordPress
|Optional Weekly Monthly Automated
Email Reports (Analytics)
|Daily Cloud Backups to Third Party
|Secure SSL certificate Purchase and
|Call Tracking of All Phone Calls from
Welisite, Optimal Call Recording
|Broken Link Monitor|
|Security Monitoring + Web Application
|Malware Investigation and Repair|
|Country Blocking of Known Spam
A marketing website from CAYK will never be left behind. We’re committed to making your site as modern, dynamic, and versatile as it needs to be in this competitive online world. Whether you operate a newly established local business or a growing international franchise, you deserve to have a site that will empower your marketing plan, not hold it back. CAYK Care is the best way to make it happen. Get in touch with our team to find out which plan is right for you!
They say life moves pretty fast. We could say the same about the leads visiting your website. In fact, more than half of the average user spends less than 15 seconds on the average site. Clearly, people have no time to waste when finding the products and services they need. So how are you going to turn all those visitors into nurtured leads and customers if they’re so eager to leave? By enhancing your site with CAYK’s high-conversion landing pages, of course!
Let’s say you’re running some great PPC ads with solid click-through rates. You’ve also secured an impressive amount of visibility in search results thanks to your SEO and content strategy. Even your social media strategy is on fire, capturing the attention of your online community. Great work! You’re bringing a steady and substantial flow of traffic to your business website. Is this a magic recipe for the new customers and increased loyalty you’ve been dreaming of? Not quite. Not without high conversion rates, and not without carefully-designed landing pages!
The CAYK team is here to help you hit the bullseye with this pivotal aspect of your business website. We believe in the persuasive power of both tactful marketing strategy and skillful web design, and the right landing pages are the perfect way to put them together. It better enables your site to turn new visitors into high-quality leads, new leads into new customers, and existing customers into loyal patrons.
When a page on your website can be accessed from anywhere, it’s your day-to-day garden variety webpage. If it’s only accessed from a specific source and is meant to guide the visitor to a conversion, it’s what we call a landing page. Sometimes a page might be both of these things at once, but when you want total precision, dedicated landing pages are the way to go.
You might, for instance, run a Google Ad or email campaign that promotes a particular service. The link in that ad or email will carry the visitor to a landing page that, ideally, is made well enough to convert and help you sell that service. Sounds nifty, but does having landing pages actually make a difference? You bet! Businesses with more than 30 landing pages secure 7 times more leads than those with fewer than 10 This is nothing less than an essential sales tool.
Optimizing for conversions is an indispensable part of the way we design business websites here at CAYK, but we don’t stop at generalized CRO practices. We design landing pages that stand beautifully on their own as “micro sites”. They’re built & optimized to make for get you exactly the conversions you want, determined by the goals that define your business.
Whether it’s signing up for your email list, calling your office to set up an appointment, or making a purchase, a conversion often seems like a simple action. Yet it’s far easier for a visitor to simply leave your site and go to a competitor if their interest isn’t piqued quickly enough. On a landing page, you’ve only got 8 seconds to make an impression at all. Load time is a huge factor as well, with every 1 second of delay potentially decreasing conversion rates by 7%.
High-conversion landing pages therefore don’t waste time with a navigation menu or anything else that adds unnecessary bulk to the experience. It draws attention entirely to the action that you want it to. On top of this, it’s highly relevant, speaking directly to a need that the visitor has at that moment. It needs to say just the right thing, in just the right way, at just the right time. And don’t forget that failing to make a landing page mobile friendly is pretty much out of the question!
When you have the CAYK team working on your landing pages, they’ll be carefully designed to convert with the utmost focus and relevance. No frills, no distractions. Just a smooth and effective pathway to the exact decision you need that visitor to make. And mobile-friendly, too!
No marketing effort is complete without testing, tracking, and analytics, and landing pages are no different! It’s not always obvious what characteristics will enable a page to convert as often a you need. This is probably why 90% of companies have been found use AB split tests for improving their conversion rates. It shows them just the right course of action for designing and implementing their landing pages, and this knowledge is priceless for any marketing strategy.
Meanwhile, without conversion tracking and other analytics essentials, you’ll be missing out on enormously valuable insights into how your landing pages are performing. Not only are these insights needed to continuously maximize converting power in general, they’ll empower you to improve targeting and make those pages relevant to each unique visitor. These processes are fundamental to how landing pages are designed and implemented here at CAYK.
Don’t settle for a run-of-the-mill business website or a set-and-forget marketing plan. Once we turn your site into a conversion powerhouse with our custom landing pages, we can help your business meet and exceed its conversion goals. We’ll even complement these landing pages with a broader conversion optimization strategy and the finest marketing automation tools available. Request a consultation with our digital marketing specialists to get started today!